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If you’ve managed a supply chain in the last decade, chances are you’ve been advised that an optimized supply chain is nimble, agile, flexible, responsive and scalable. As we navigate the ongoing effects of COVID-19, you’ve likely seen “resilient” added to the list of terminology.

Over the past 27 years of supply chain consulting, we’ve had to explain the meaning of “supply chain” to many friends, family and colleagues — but not so today.